Finding the “Minimum” in MVP

Rocketr Log: Day 37 – Rocketr’s Minimum Viable Product is now 20% of it’s original spec. How the hell did we end up here? Everyone’s talking about Minimum Viable Products these days… including me. At least I thought I was…

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Pitch Sooner, Pivot Faster

As someone partial to Porter, Kelly, and Weinberger – I have quite a few interpretations of what I think merits a “Competitive Advantage”. While some of these definitions lean more towards the complex, there is one I keep handy at all times…

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Structuring Experiments

A few weeks back, we wrote a post that spoke to an adjacent set of efforts being conducted at Jet Cooper. We spoke about “eating your own dog food” in reference to our decision to build a web application using the design processes…

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How to Find a Technical Co-Founder

I’ve written this post in response to the assertion that a business/product person trying to find a technical co-founder is next to impossible. If this is your issue, I feel compelled to preface this post by saying: There are much …

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Dog Food

Sometimes you just have to eat it. That was the conclusion early on when the Jet Cooper team discussed how best to tell the story of what the heck they do for the people they work with. “We turn users into customers and communities. We design…

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