This week is the one year anniversary of Lean Coffee Toronto. With more than 500 leanists involved and close to 100 sessions hosted, the community has become a key resource for entrepreneurs in the city.
It had a humble beginning last September, with the inaugural session being hosted on a Thursday at our previous Jet Cooper office.
After a couple of months in private beta, the Rocketr team is ready to remove the curtains and let the sunshine real data in.
The team did a lot of soul searching these past two months. We collected tremendous amounts of feedback, studied several early use cases, picked up on key observations, and actioned some very difficult changes. While talking to your earliest of users isn’t for the faint of heart, we are certainly glad we did it.
You get the team to buy in. You orient processes around it. You hold high the mantra of “SHIP!”
And you’re actually starting to make progress (and isn’t success really just progress at the end of the day?).
Then you discover the App Store. <insert echo chamber>
Optimize them.
This is the new name of the game. Take everything in your application – the simple act of creating any bit of content; a post, a comment, a topic, a tweet, a note, a question, a status update - take everything you have - and squeeze every drop of potential from the very core of that “thing”.
I'm beginning to understand what founders mean when they say that building a product is a rollercoaster ride. One day you're on top of the world. The next day you're doing a usability test.
We’re closing in on 100 usability tests now since Rocketr started making them a priority at the beginning of December. I’ve said publicly that these are the most humbling part of my day. It’s still true.
