Two Fridays ago, we got the team together to kick off our upcoming company planning sessions. With everyone seated around the Sandbox (our nickname for our team meeting room), we openly discussed topic ideas, session formats, organizing action items, and scheduling, among other details.

Last week, each person had a chance to submit their recommendations on topics they’d like to talk about or see covered. Recommendations typically cover everything from the way we work (process, roles, accountabilities), to the things we work on (new industries, clients, special projects), to the things we use everyday (equipment, supplies, studio space). These recommendations get consolidated, refined and turned into a series of presentations, workshops, and roundtable discussions that are led by our team over a course of 2-3 days where the studio closes up shop. It’s like our own internal Jet Cooper conference. And we do it every 6 months.

Behrouz leading a Futurecasting workshop.

The Fall of 2012 brought a great opportunity to design for the new Windows 8. We were tackling The Globe & Mail's news app, which was slated to be released on launch day in the Windows Store. While ramping up on the Microsoft Design Style and Windows 8 design patterns, it became apparent that the real challenge would be in finding ways to flex our creative muscles with a platform that, to some critics, has been designed to homogenize digital experiences.

We started Jet Cooper three and a half years ago from humble beginnings. Our website has taken many forms since, from the first ever splash page to our first major release last year.

We’ve intentionally said only what we’ve known for certain over the course of our short history. With the progress we’ve seen this year in our team, business, and industry, we’ve had an opportunity to learn more than ever before about the role, value, and experience we offer.

Today, in keeping with tradition, we’re proud to introduce you to our completely redesigned website.

TEDxToronto is an independently organized conference licensed by TED. The yearly event brings together Toronto’s thought leaders, change-makers and everyday citizens to witness unforgettable talks from all disciplines.

As active participants in our local community of technologists, educators and designers (in all their broadest definitions), our team couldn’t have been any prouder to carry the label of official Creative Partner for TEDxToronto over the last two years. With the release of this year’s talk videos this morning, I thought I’d reflect on the work we’ve been privileged to create (and recreate) for this prestigious annual event.