We started Jet Cooper three and a half years ago from humble beginnings. Our website has taken many forms since, from the first ever splash page to our first major release last year.

We’ve intentionally said only what we’ve known for certain over the course of our short history. With the progress we’ve seen this year in our team, business, and industry, we’ve had an opportunity to learn more than ever before about the role, value, and experience we offer.

Today, in keeping with tradition, we’re proud to introduce you to our completely redesigned website.

I am sitting alongside 59 other people right now in the Facebook Canada offices. It's midnight on a Friday night. There's enough red bull here to last 'til morning - which is important since the plan is to ship at 6am.

I’ve been trying my best to embody lean for as long as it’s been around, but tonight I am learning the importance of a few things…

Twelve hours, a cause, and a commitment to “impact”… these are what keep you in check. If you want to ship, this is how you do it.

There’s nothing quite like a well-planned conference – you walk away feeling full of ideas and wholly invigorated. Some of us made our way over to the RGD’s annual Design Thinkers conference and walked away with a pretty potent dose of inspiration to carry over into our projects.

Part of the inspiration comes from the exposure to ideas, but a great deal of it has to do with storytelling – it was mostly anecdotes about our favourite design thinkers that made it into Show & Tell.