If you're not thinking about process, you're probably doing it wrong. That's what we say internally, anyway.

I know, process can be a dirty word, but it’s a function of how you approach it. The thing is, process isn’t for the sake of process. Process is for the sake of the people. And if you understand that people constantly change, adapt, and grow, then you must accept that process must also constantly change, adapt, and grow.

Process is an often overlooked but killer competitive advantage. We don’t dare to say that we’ve got everything 100% right, but we take pride in knowing that, when hell breaks loose, we’re better equipped to solve problems together.

Obsess over process. It’s the best advice I can give any team.

  • DAN

    Can you give some insights into your process?

    • http://twitter.com/verneho Verne Ho

      Definitely something that needs to go beyond a comment thread and something we’re trying to actively share more of over time. Check out Monika’s recap of our dev culture (http://www.jetcooper.com/blog/jqueryto-recap-creating-a-development-culture/ ) as a small snapshot in the mean time!

      • Alyssa

        I’m with Dan. Would love more insight/examples. Especially if you mean process of moving from customer idea to final product.

        If you’d ever think of hosting a live session/presentation on it. I think you could get a lot of interest. AirBNB hosts some great session for local start-ups in their offices which get a lot of interest!

  • http://www.facebook.com/CarolynVan Carolyn Van

    I completely agree, Verne! Thanks for the post. While, it drives people nuts sometimes – process is sexy to me: http://carolynvan.wordpress.com/2011/02/04/process-is-sexy/