Montreal Science Center, Historic Old Port on Montreal, 50 speakers, a Tent Expo, Fringe Events, you guessed it, we’re talking about the upcoming International Startup Festival 2013 happening this week from July 10 to 13.
When it comes to buzzwords in our industry, few have grown in popularity as much as ‘content strategy’ or ‘content marketing’ have in the last little while. The reason being that the role of content is either misunderstood or comes as an afterthought in the early stages of product development. Often, the individuals responsible for content aren't directly involved in the process, where it's either handed off to a separate marketing team or a freelance copywriter.
But, the right product owners know that content strategy is the nugget to be cracked to ensure the overall product experience is seamless and enjoyable.
I've had an interesting and off the beaten path journey that has led me to what I do today at Jet Cooper and with TEDxToronto. So, when Ashoka asked to me speak at their Changemakers series event, I knew I had to focus on the one thing that I believe unifies us entrepreneur types the most: risk.
This past weekend I had the chance to speak at jQueryTO about creating a stronger developer culture within organizations and teams. Specifically, I wanted to share some of my own experiences and get people thinking about how they can create similar cultures of their own.