If you're not thinking about process, you're probably doing it wrong. That's what we say internally, anyway.
I know, process can be a dirty word, but it’s a function of how you approach it. The thing is, process isn’t for the sake of process. Process is for the sake of the people. And if you understand that people constantly change, adapt, and grow, then you must accept that process must also constantly change, adapt, and grow.
Process is an often overlooked but killer competitive advantage. We don’t dare to say that we’ve got everything 100% right, but we take pride in knowing that, when hell breaks loose, we’re better equipped to solve problems together.
Obsess over process. It’s the best advice I can give any team.