I am sitting alongside 59 other people right now in the Facebook Canada offices. It's midnight on a Friday night. There's enough red bull here to last 'til morning - which is important since the plan is to ship at 6am.

I’ve been trying my best to embody lean for as long as it’s been around, but tonight I am learning the importance of a few things…

Twelve hours, a cause, and a commitment to “impact”… these are what keep you in check. If you want to ship, this is how you do it.

After a couple of months in private beta, the Rocketr team is ready to remove the curtains and let the sunshine real data in.

The team did a lot of soul searching these past two months. We collected tremendous amounts of feedback, studied several early use cases, picked up on key observations, and actioned some very difficult changes. While talking to your earliest of users isn’t for the faint of heart, we are certainly glad we did it.